Reduce Web Form Fields for Improved Conversion

"The greatest advantage (of formIQ) is that we can ask for minimal information in the data fields of a web registration.  It provides the depth of information that you would want in one nice compact email.”

Tom Conant, principal of Studio105 – a premier Marketing Communications firm.
 

In study after study, it's confirmed: the more fields there are to complete in your site's registration forms, the less likely people are to do it.  In one recent test a B2B company increased their web-to-lead conversion rate by 34% when reducing their form-fields from nine to five (1).  And - they reduced their cost per conversion by 25%.  The takeaway: to make conversion rates go up, lower the number of entries (and barriers) your registrants must complete.  formIQ lets you cut the number of fields in your forms to increase your site's web-to-lead conversion potential.

Balancing Lead Qualification with Conversion Optimization

There's a fine line between getting more web forms, and receiving too little information to perform lead qualification.  formIQ solves this by leveraging the fields already in your existing web forms to add insightful information to improve the qualification of incoming leads.  Our powerful technology platform appends rich data about the web registrant, their behavior on your website, and everything you need to know about their company and their business role.  All in real time, and working with the same forms you use now.

1. MarketingExperiments:Testing form field length reduces cost-per-lead by $10.66 (http://www.marketingexperiments.com/blog/internet-marketing-strategy/lead-generation-testing-form-field-length-reduces-cost-per-lead-by-10-66.html)

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